Business Scenario: Copsi Co. Strategy review
Beverage giant Copsi is having an organization wide strategy review with its stakeholders. Senior managers decide to perform a quick analysis on the organization's current market standing. Copsi’s board decides to perform sales studies based on geography. They have to find out the states where Copsi is the number one selling beverage. Then they have to find out the states where they have maximum sales so that they can focus on market retention.
Finally they plan to do some retrospective performance measurement on the maximum revenue contributing States (this data needs to be inferred for previous states). Looking at the complex nature of the problem they plan to hire Mavericks8020 consulting firm to perform this strategy review.
This requirement can be handled effectively wit the help of Google Chart API. As per our requirements we can take up sales data and provide it as an parameter to build up our required URL.
Google Charts API
The Google Chart API helps us in dynamically generating charts and graphs, and easily including these images in our webpage. Several types of image can be generated — line, bar, and pie charts for example.For each image type you can specify attributes such as size, colors, and labels. Including a Chart API image in any blog or website page can be done simply by embedding a URL within an img tag, in the same way you would place any image that’s hosted on the internet. When the webpage is displayed in a browser, the Chart API renders the chart or graph as a PNG-format image within the web page.
Google Charts Vs Other Charts
Our business scenario requires us to study the sales data on a geographical scale. We require that our data must be dynamic in nature so that we can perform further analysis on it. For building charts we could have used other visual editor tools such as MS Visio, Adobe dreamweaver and other graphic editors. Few points that make Google charts a clear winner are its dynamic capabilities and less programming overhead.
The advantages of Google Charts are:
- No additional software to install
- Ease of data import
- Cross-browser compatible
- Works on any platform that supports HTTP
- Google can serve our charts OR we can download and serve them ourselves
Fig 2: Copsi's Top contributing states:
Fig 3: Copsi's business volume for the years - 2006 /2009
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